Our Leaders

Metail's management team was hand picked to change the world of fashion.

TOM ADEYOOLA

Tom Adeyoola

CEO & Founder

Tom is the CEO and founder of Metail, the revolutionary body shape and garment fit visualisation company. An Economics graduate from Cambridge, Tom’s career has spanned all forms of new media, from Sportal to 3 and most recently as Head of Gaming at Inspired Gaming Group. Tom has also founded the Cambridge technology start-up recruitment fair Silicon Milkround Cambridge, has been an active member of the UK government’s DCMS Think Tank on the Convergence of Media (2009), a Demos working group on technology legislation and is the inspiration behind the launch of the government’s Seed Enterprise Investment Scheme (SEIS). Tom is also a patron for the creative industries incubator MeWe360 and a Non-Executive Director of emerging personal wellness technology startup Chiaro.

Spends his spare time on:

Skiing, new media (DCMS Media Convergence Think Tank 2008 member), comedy (Non-Exec Director of Redundant Productions), watching films.

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Jim Downing

Chief Technology Officer

Jim runs the development team mixing a passion for software development with a strong focus on building robust systems and processes. After graduating with a Masters in Engineering from the University of Cambridge, he has worked in roles and sectors spanning from consulting on financial services application performance to architecting academic software to working on information standards development. He joined Metail from the University of Cambridge where he ran a portfolio of R&D projects, including the Microsoft OREChem project.

Spends his spare time on:
Playing cricket, playing guitar, gardening, windsurfing and brewing beer.

ANOOP UNADKAT

Anoop Unadkat

Chief Operating Officer

Anoop runs the operations at Metail, making sure that everything from garment photography to digitisation happens seamlessly for our partners. Anoop brings deep operational experience, with previous projects that range from the first implementation of six-sigma into call centres, re-negotiation of hundred million dollar budgets, and driving design-to-value principles in electronics manufacturing. Anoop joins us from McKinsey, and previously Accenture and IBM, where he worked primarily with technology centric companies from start-ups to multi-nationals, helping them think about how to deal with and exploit the digital challenge.  In his spare time he is an angel investor. Anoop has an MBA from the Kellogg School of Management as well as degrees in International Politics and History from SOAS, London.

Spends his spare time on:
Testing his “cooking” skills on his family, learning about architecture, reading world fiction.

KELVIN AU

Kelvin Au

Chief Financial Officer

With a first class Computer Science degree from Imperial College and a geek at heart, Kelvin has spent the past decade immersing himself in the world of technology and venture capital, having been a proud investor in Metail since 2008. Prior to Metail, Kelvin was a venture investor at DFJ Esprit, one of Europe’s largest technology VC funds focusing on the internet, software and mobile sectors. Kelvin also worked at Credit Suisse and HSBC where he provided M&A and financing advice to technology companies globally, and at IBM responsible for product development activities of their proprietary Java platform.

Spends his spare time on:
Meeting entrepreneurs, keeping fit, being a food critic and a vivid tour guide.

MARK HODGSON (1)

Mark Hodgson

Chief Commercial Officer

Mark is Chief Commercial Officer for Metail, responsible for the company’s global growth and market share. Throughout his 20-year career in tech, Mark‘s passion has been solving everyday problems through technology, and coaching people to realise their potential. Prior to Metail, Mark was at Google, where he held several sales and operations roles including Global Head of Google’s Partner Program for its Enterprise division, during which time Google’s partner sales grew to be the no.1 revenue channel for Google in the Enterprise. Before Google, Mark was at Microsoft for 15 years, based out of the US and UK. In 2009, Mark received Microsoft’s Platinum Circle of Excellence Award, Microsoft’s highest honour, in recognition of his contribution to small and medium business growth. Mark is actively involved in supporting tech start-ups in the UK, is a start-up advisor at MindSauce (micro-consulting platform), and an Advocate at Tech London Advocates. Mark is also a Fellow of the Royal Society of Arts.

Spends his spare time on:
Family, trying to stay fit, cookery, Trustee at Bowel Cancer UK; Patron of WordsfortheWounded.co.uk

SARAH WALTER

Sarah Walter

Chief Creative Officer

Sarah went straight from Central St.Martins to Vogue where she indulged her love of imagery alongside the best in the industry. A three year adventure film making, travelling and running safaris in Southern Africa followed and on returning to London Sarah became Fashion Editor at Harper’s Bazaar followed by Fashion Director at Marie Claire. Sarah made the then unusual jump into retail in 2000 when she joined New Look as Head of Fashion Communications and embarked on a series of campaigns with Kelly Brook, Lily Allen, Giles Deacon and Drew Barrymore to heighten the brand’s appeal. After a three year stint as Director of Fashion Communications at River Island Sarah set up her own e-commerce business style-passport in 2010. Sarah joined Metail as Chief Creative Officer in December 2013.

Spends her spare time on:
Gardening, yoga, hill walking in Wales and ploughing through HBO box sets.

London Team

Home to Marketing, Products, Design, Photography, Business Development, Operations (daily meditations and Friday cocktails)

Gala Blasco Marco

Gala Blasco Marco

Digital Designer

Tom Dalziel

Tom Dalziel

Photography Operations Manager

Keri Farrow

Keri Farrow

Account Manager

Lucia Gillett

Lucia Gillett

HR and Finance Manager

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Soraya Kattach

Talent Manager

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Marta Lenzi

Senior Stylist

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Nic Marks

Retail Crew Director

Diana_Nikolova

Diana Nikolova

Product and UX Manager

Vikesh Shah

Vikesh Shah

Commercial Director

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Ede Strong

Digitalisation Manager

Wolfgang

Wolfgang Jung

Advisor

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Katey Gold

Digital Marketing Executive

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Lubna Hussain

Quality Control Executive

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Sara Umila

Quality Control Executive

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Emily Wong

Digitisation Analyst

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Marianna Turano

Photography Stylist

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Brad Bird

Photography Business Development Manager

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Jake Sharpe

UX/UI Designer

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Peter Kindzierski

DACH Regional Director

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Renata Senna

Marketing Manager

Cambridge Team

Home to R&D, Web Development, Data, Visualisation, Systems and Line of Business Tools (weekly yoga, tech events and Friday cocktails)

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Thomas Athorne

Software Developer

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Richard Bagnall

Senior Web Engineer

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Robert Boland

Lead Data Architect

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Yu Chen

Lead Research Scientist

Yannis

Yannis Douros

Senior Body Modelling Engineer

Chisato

Chisato Fujii

Junior Data Designer

David

David Gavilan

Senior Visualisation Software Engineer

Dimitrios

Dimitrios Kamileris

Junior Visualisation Software Engineer

AndrewK

Andrew Keedle

Senior Clojure / ClojureScript Engineer

Matt

Matthew McDonnell

Data Scientist

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Ray Miller

Web Systems Lead Engineer

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Rob Murphy

Lead Web Engineer

Zak

Zak Nitsch

Junior Web Engineer

Zoe O'Connell

Zoe O'Connell

Senior Systems amd Devops Engineer

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Gareth Rogers

Software Engineer

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Tom Seeley

Head of Systems

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Aleem Shah

Systems Support Engineer

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Dongjoe Shin

R&D Engineer

Ian

Ian Taylor

Senior Visualisation Software Engineer

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Richard Taylor

Junior Web Engineer

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Craig Thomas

Senior Development Operations Engineer

Joe Townsend

Joe Townsend

Lead Line of Business Systems

Shrividya Ravi

Shrividya Ravi

Data Scientist

Nick Day

Nick Day

Senior Web Application Engineer

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Nick Maidment

Technical Release Manager

Nat

Nat Lund

Data Scientist

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Rob Jinman

Junior Web Application Engineer

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Sukrit Shankar

R&D Engineer

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Marek Bernat

Senior Full stack Engineer

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Erika Nitsch

Data Scientist

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Our Commercial Director Vikesh Shah will be in touch.