Our Mission

Making clothing fit for all

Our Values

We trust to deliver

We trust and empower, we take ownership and deliver

We're actively learning

We take pride in being great at what we do and keep learning to get better and better

We make a difference

We're here to make a positive impact in everything we do

We're in this together

We perform together, for the long term

Our Story

A few years ago, our CEO, Tom Adeyoola, knew that his girlfriend loved clothes shopping. He also knew that if you were shopping online it became a lot less fun and a lot more annoying. After a while Tom decided to try and find a way to help his girlfriend (now wife) love shopping online as well as in store.

Why couldn’t you tell a website a few simple measurements and enjoy an experience focused on how you want to look instead of how some model looks? After Tom teamed up with our co-founder and ‘R&D Guru’ Duncan Robertson, the two started to look at the problem using breakthroughs in advanced computer vision technology from Cambridge University. And so Metail was born, back in 2008.

Since then our team has grown from two to about sixty. We spent a lot of time in Cambridge, developing an R&D partnership with the University, working away in silence while we made our technology better and better.

While the life of the top secret developer is pretty cool, we were glad to break cover in 2012 and launch with our first commercial partner Clothing at Tesco. Although the past years have allowed us to develop close relationships with partners and retailers, we know that we can do even more.

With an expanding team (including 9 PHDs) and over $20 million in funding, we see a future where the ‘MeModel’ is everyone’s trusted guide in online experiences involving your body.

Metail's full history
CEO, Tom Adeyoola >

See the results for yourself

Excite your shoppers with a taste of the future of online fashion.