House of Holland
To create a unique, engaging and innovative platform for House of Holland to showcase their SS15 collection at London Fashion Week.
Since launching in 2006, House of Holland has embraced the newest ways to engage with their audience and partnered with Metail to deliver a world first for shoppers and fashionistas.
Not only could consumers watch the Spring Summer 2015 fashion show live from wherever they were on a specially built website – tryonhouseofholland.com – but now they could also create their own ‘MeModel’ and try on the clothing from the catwalk in real time and then pre-order the collection in the right size.