House of Holland

To create a unique, engaging and innovative platform for House of Holland to showcase their SS15 collection at London Fashion Week.

Since launching in 2006, House of Holland has embraced the newest ways to engage with their audience and partnered with Metail to deliver a world first for shoppers and fashionistas.

Not only could consumers watch the Spring Summer 2015 fashion show live from wherever they were on a specially built website – tryonhouseofholland.com – but now they could also create their own ‘MeModel’ and try on the clothing from the catwalk in real time and then pre-order the collection in the right size.

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The results from using Metail are impressive. The product is great FUN, we all love playing with it and want to keep working together

Henry Holland
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  • This campaign was successful both in terms of coverage and in achieving the KPI metrics:
  • Adoption rates of up to 76% over the weekend
  • Users spent up to 21 minutes engaging with the clothes (over the weekend). Over the whole campaign it was 14 minutes
  • Users tried on 12 looks each
  • 1 in 3 visitors browsed the entire collection
  • Coverage and PR:
  • 49 mentions in press and online including The Times, The Sunday Times, The Independent, WWD and Drapers
  • Social media engagement was very high:
  • 401,000 people were exposed to #tryonhoh
  • 8.6 million people were exposed to @metail
  • House of Holland was in the top 10 of the most tweeted designers at LFW
  • Brand sentiment:
  • “Been having a play with @Metail virtual try on for @houseofholland collection, it’s kind of great!” – Rachel Arthur on Twitter
  • “Too cool. Watch AND try on the SS15 collection” – Lisa Haynes on Twitter
  • “So excited! Will be watching and try LIVE here from the States” – from Instagram

Countdown

Landing page created where consumers could sign up in advance to get on the guest list
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Try on House of Holland

Fashionistas could watch the show, try on the clothes and pre-order the latest House of Holland styles
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