Say ‘YES’ to the dress
We wanted to create a unique, engaging and innovative platform which could enable users to engage in the biggest social event of the year.
The Royal Wedding in May, 2018 gripped the world. 1.9 billion people tuned in worldwide (over 18 million in Britain alone) to watch the most anticipated event of the year. There were 40,000 tweets per minute attributed to this one event – that’s 3.4 million tweets throughout the entire ceremony.
Metail harnessed its cutting-edge 3D visualisation technology to create a world-first Royal Wedding digital try-on platform.
Metail created two collections: a ‘Get the Meghan Look‘ collection where consumers could indulge in her favourite styles, and try them on digitally on their own body models (called MeModel); and also a ‘Guess the wedding dress’ collection featuring a broad variety of wedding gown styles that could potentially be chosen by the bride to be.
Not only could consumers try on our collection on their own digital bodies (in their actual unique body sizes and shapes), they could also engage in dressing up a digital Meghan Markle, a world first for shoppers and fashionistas.
Following the big day, Metail digitised budget-friendly versions of Meghan’s Givenchy wedding dress and Stella McCartney reception dress for consumers to try on and then click through to purchase.
Metail’s technology has created a fun and immersive experience to involve ‘every body’ in Royal Wedding fever, but also to highlight a more pressing issue in the fashion industry. Metail’s mission is to change how companies approach online retail. Instead of the one-size fits all approach the fashion industry has been using for years, the MeModel technology allows shoppers to put in their individual measurements, to find the best dress for their own unique body size and shape.