Metail storm to victory at the Decoded Hackathon

It has been an exciting (not to mention long and tiring) few days for the Metailers involved in the recent Decoded Hackathon, an overnight competition in which programmers, entrepreneurs, graphic designers and industry experts build a technology for Fashion or retail in a very short time frame. Our team below (from left to right), Nic Marks, Nick Day, Shrividya Ravi, Heather Campbell and Tom Boucher spent their weekend in an East London venue trying to work on a brief set by AllSaints, ‘Create a technology that enhances our in-store experience but doesn’t replace the human element.’


Our Hackathon team

Our Hackathon team

The prize for the winning team? Not only a trip to San Francisco to meet with technology and retail industry players, but also an exclusive breakfast with the CEO of AllSaints and the chance to work directly with AllSaints to implement the successful idea on the AllSaints website and on a network of 100+ AllSaints global stores.

With the challenge set and only 24 hours to respond, it was heads down and straight to work. The team started mapping out their ideas to try and solve a recurring problem – how shoppers often walk away from garments they wanted to buy, only to return later and find it out of stock. The solution – Loop; a new app that keeps users in the loop about the fashions they like.

Working through the AllSaints brief

Working through the AllSaints brief

The idea was set and after 24 hours, each group presented their results in quick demos, where a panel of esteemed judges including representation from Wired, British Fashion Council and Net-a-Porter Group, chose their top five hacks to move forward and present at the Decoded Fashion Summit.

Loop were selected.

So, onto the final event. At One Embankment, London’s newest venue, Loop took to the stage, presenting to not only a room of 300 delegates, but to judges including designer Lulu Guinness, Caroline Rush, CEO British Fashion Council and AllSaints CEO William Kim. The last of five to take to the stage, the team waited backstage for their turn, listening to the questions fired at the other finalists.

Metail's Hackathon team presenting at Decoded Fashion Summit

Metail’s Hackathon team presenting at Decoded Fashion Summit

The result? We would have to wait until the very end of the day to find out.

5pm. The top 3 were ready to be revealed.

Two honourable mentions, Bespoky and Suffro but according to the judges, the winner was unanimous. Loop was the undisputed winner of Decoded’s first UK Hackathon for delivering innovation in a way that really could benefit the user and retailer.

Congratulations Loop – a really well deserved win.

The Decoded Hackathon winners take to the stage

The Decoded Hackathon winners take to the stage

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