To create a unique, engaging and innovative platform for House of Holland to showcase their SS15 collection at London Fashion Week.
Since launching in 2006, House of Holland has embraced the newest ways to engage with their audience and partnered with Metail to deliver a world first for shoppers and fashionistas.
To create an interactive fashion segment where viewers of ‘This Morning’ could actively get involved with the show through the use of dual screening and live voting.
ITV’s ‘This Morning’, one of the UK’s most popular daytime television programmes, wanted to find a new and exciting format to engage their viewers.
IBM, Upscale and Nubizz
Many e-commerce platforms struggle to bring the excitement and emotions of their in-store experience to the online world. Metail and IBM help fashion retailers bridge the gap between online and offline commerce. Metail’s Ready for Commerce certification allows easy integration into the reliable and scalable IBM WebSphere Commerce platform. Together, Metail and IBM are committed to delighting global digital shoppers.
Excite your shoppers with a taste of the future of online fashion.