Terms & Conditions

This page (together with the documents referred to on it) tells you the Terms of Use on which you may make use of The Virtual Fitting Room (“the application”), powered by Metail Limited, which can be found on the Abof website: www.abof.com, whether as a guest or a registered user. Please read these Terms of Use carefully before you start to use the application. By using our application, you indicate that you accept these Terms of Use and that you agree to abide by them. If you do not agree to these Terms of Use, please refrain from using our application.
This service is operated by Metail Limited which owns the “Virtual Fitting Room”.
We reserve the right, at our sole discretion, to amend the Terms of Use at any time without notice. Your continued use of this application after any such amendment constitutes your acceptance of the new Terms of Use. You are responsible for regularly checking this application to review any changes to the Terms of Use.


We cannot guarantee uninterrupted and/or reliable access to this application and we make no guarantee as to its operation, availability, functionality or otherwise. We reserve the right to withdraw or amend the service we provide on our application without notice (see below). We will not be liable if for any reason our application is unavailable at any time or for any period.
From time to time, we may restrict access to some parts of our application, or our entire application, to users who have registered with us.
You agree to use the website only for lawful purposes and in a way that does not infringe the rights of, restrict or inhibit anyone else’s use and enjoyment of the website.


We are the owner or the licensee of all intellectual property rights in our application, and in the material published on it.
You may print off one copy and may download extracts of any page(s) from our application for your personal reference only.
If you print off, copy or download any part of our application in breach of these Terms of Use, your right to use our application will cease immediately and you must, at our option, return or destroy any copies of the materials you have made.

All brand names, product names and/or service names set out in this website are trademarks, trade names or copyrights of Abof and/or Metail Limited, including, without limitation Abof, Metail, Me_tail, Me-tail, Memodel, Me_Model, Me-Model. Any use of these may constitute an infringement without our prior written consent. Neither Abof nor Metail Limited gives permission for the use of such terms in any manner.

By posting content on this application, you represent, warrant and agree that: (a) you are 16 years or older (and in the case of a user between the ages of 16 and 18, you have obtained the consent of your parent/guardian regarding your use of such application)

We reserve the right to suspend or delete without notice any content which: (a) we believe in our sole discretion to be detrimental to the enjoyment of the application by users. By posting content on the application, you grant to Abof and Metail Limited a worldwide, non-exclusive, irrevocable, royalty-free licence to use and distribute (in whole or in part) such content (and all derivatives thereof) for any purpose, in any and all media (whether now known or hereafter devised) including but not limited to the internet and you hereby waive all so-called moral rights you may have in the content. This licence includes the right to grant sub-licences.

We shall not be liable for: (a) any user content posted on our application

We may terminate your account and/or delete any content (including but not limited to your profile) that you have posted on the application and/or prohibit you from using or accessing the application or any part of the same for any reason, at our sole discretion, with or without notice.

Commentary and other materials posted on our application are not intended to amount to advice on which reliance should be placed. We therefore disclaim all liability and responsibility arising from any reliance placed on such materials by any visitor to our application, or by anyone who may be informed of any of its contents.

We expressly disclaim any and all warranties, express or implied, statutory or otherwise as to the accuracy of information on this application or the availability of any application. We have no liability (save for liability arising for death or personal injury caused by negligence) for any loss or damage howsoever arising and of whatever nature incurred in the use of this application or reliance on any information contained on it, including, without limitation, for any direct, indirect or consequential loss, loss of business, loss of goodwill, loss of profits or otherwise.

We process information about you in accordance with our Privacy Policy. By using our application, you consent to such processing and you warrant that all data provided by you is accurate. Without prejudice to the generality of the Privacy Policy, you acknowledge that we may disclose your content and your identity to third parties where we are required to do so by law.

You must not misuse our application by knowingly introducing viruses, trojans, worms, logic bombs or other material which is malicious or technologically harmful. You must not attempt to gain unauthorised access to our application, the server on which our application is stored or any server, computer or database connected to our application. You must not attack our application via a denial-of-service attack or a distributed denial-of-service attack.

Where our application contains links to other applications and resources provided by third parties, these links are provided for your information only. We have no control over the contents of those applications or resources, and accept no responsibility for them or for any loss or damage that may arise from your use of them. Nothing on this application shall be deemed to be an offer by us to provide goods/services to you.

The English courts will have exclusive jurisdiction over any claim arising from, or related to, a visit to our application although we retain the right to bring proceedings against you for breach of these conditions in your country of residence or any other relevant country.
These Terms of Use and any dispute or claim arising out of or in connection with them or their subject matter or formation (including non-contractual disputes or claims) shall be governed by and construed in accordance with the law of England and Wales.
Notwithstanding the foregoing, if the application is accessed by anyone outside the United Kingdom, it shall be that persons’ responsibility to ensure compliance with local laws to the extent that they apply.

If you have any concerns about material which appears on our application, please contact help@metail.com.
Thank you for visiting our site.




Abof (“We”) is committed to protecting and respecting your privacy. We look after your details carefully. We strictly adhere to the requirements of the Data Protection Act 1998 (the “Act”) and we’re also registered on the public register of data controllers looked after by the Information Commissioner.

This policy (together with our Terms of Use) sets out the basis on which any personal and other data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. For the purpose of the Act, the data controller is Abof of New Loom House, 101 Back Church Lane, London, E1 1LU.


We may collect and process the following personal data about you: Information that you provide by filling in forms on the app. This includes information provided at the time of registering to use our app, subscribing to our service, posting material or requesting further services. We may also ask you for information when you enter a competition or promotion sponsored by Abof or Abof, and when you report a problem with our app.
If you contact us, we may keep a record of that correspondence.
We may also ask you to complete surveys that we use for research purposes. Responding to such surveys will be completely voluntary, and not a condition of your use of our service.
If you provide us with an email address we will never disclose this to any third party. If you use a password to login to the service (rather than OpenID or Facebook Connect etc), we will only ever transmit it over encrypted HTTPS connections, and will never store or transmit it in the clear, either over unencrypted HTTP connections, or in email.
Photographs uploaded for the purposes of creating your own 3D body models.
The 3D head customisation feature requires a photo of your face to create a realistic 3D head (“Face photo”). We reserve the right, and strictly for the purposes of enhancing the Metail service and user experience only, to store photographs so they may be analysed to understand shortcomings and issues, and to allow users to improve the accuracy of their model at a later stage. You hereby consent to such use. All reasonable measures will be taken to protect the privacy and ensure the anonymity of user photographs, and they will not be disclosed to any third parties whatsoever other than to our partners Vizago Research GmbH, solely for the purpose of creating your 3D head and they neither store nor save the photo provided after the head creation process is complete.
Body measurements and shape parameters you supply in creating and customizing 3D body models.
This information will always be anonymised before any use, as described in the Uses of Information section below, and will only ever be supplied to third parties in aggregated and anonymised form (as averages of large numbers of users).
Web server information.
We may collect information your computer’s User Agent (“browser”) sends to our servers, including but not limited to the resources you access, your network address and browser and operating system information. No other information is obtained from your computer/browsing device.
We set browser cookies to identify your web browser during and between sessions, although you will still be able to refuse these cookies using your browser preferences. For further information about managing and disabling cookies, you can refer to your browser’s help section or user guide.
Specifically, we set the following cookies for specific purposes: –
Cookie name
Distributing load across our systems to make your experience fast and responsive.
Needed to store login information securely.
Needed to display the site in the correct language.
Google analytics cookies to allow us to improve our service.
Needed by the Facebook Connect login mechanisms.

We use information held about you in the following ways:
To ensure that content from The Virtual Fitting Room is presented in the most effective manner for you and for your computer.
To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes.
To carry out our obligations arising from any contracts entered into between you and us.
To allow you to participate in interactive features of our service, when you choose to do so.
To allow you to share easily you model and information with other users and contacts only when you choose to do so. To notify you about changes to our service.
We may also use your data to provide you with information about goods and services which may be of interest to you and we may contact you about these by email where you have shown interest in these previously.
If you do not want us to use your data in this way, please email Metail directly at help@metail.com.
We do not disclose information about identifiable individuals to third parties, but we may provide them with aggregated, anonymous information about our users (for example, we may inform them that the average size of women across the population of users is a size 12). We may also use such aggregated information to help third parties reach the kind of audience they want to target (for example, women who are a certain shape and size who match their clothing range). We may make use of the anonymous personal data we have collected from you to enable us to comply with our third parties’ wishes by displaying their product to that target audience. By using The Virtual Fitting Room you hereby consent to such use.
You have the right to ask us not to process your personal data for marketing purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at help@metail.com.


The Virtual Fitting Room may, from time to time, contain links to and from the websites of our partner retailers, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.


We may disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 736 of the UK Companies Act 1985.
We may disclose your personal information to third parties:
In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
If Abof or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Terms of Use.


The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.


Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, you will be notified by email.


Questions, comments and requests regarding this Privacy Policy are welcomed and should be addressed to help@metail.com.

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