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Find out how Metail is collaborating with Snap to get Gen Z shoppers talking about your clothes
How a Ghost is helping Metail improve the realism of apparel AR Try-On
One of Metail’s highlights from last year was Snap selecting us as their first Shopping and Fashion GHOST Fellow 💪👻 Whilst this was a big deal for our team you might be wondering “What is GHOST?” or “Why was Metail so excited by this opportunity?” GHOST is Snap’s AR Innovation Lab and was designed to support the next generation of augmented reality products that help people shop, learn, play, and solve everyday problems around the world.
Read moreMETAIL’S AREAS OF FOCUS
Improving Usefulness For Consumers
With the help of our 3D modelling, deep learning and computer vision experience, we’re trying to push the state of the art in AR experiences further for apparel. We’re finding ways to improve the realism of interactive AR garments, and how to understand a customer’s fit preference and communicate fit and comfort in AR. These improvements will make AR an even more useful tool for evaluating if a design suits you.
Scaling Content
It is estimated that over 100 billion items of clothing are produced annually. What if every design had a design-faithful AR twin? That’s a question which keeps us occupied and means that we’re exploring how to automate creating AR outfits from 3D CAD, photographs and even designer’s sketches!
Interested in creating AR clothes for your brand / customers?
Please contact us to find out more.